Speaking of businesses that call on you and your practice…
Thank you! YOU re-elected me to another term as YOUR President. You honored me by also selecting me to be Pennsylvania’s 2011 Chiropractor of the Year. I am humbled by and deeply appreciate your vote of confidence in me and I look forward to further advancing meaningful change within PCA and on behalf of Chiropractors during this coming year of service.
By the way, for those of you who missed the 2011 Annual Convention, you missed a great, high-energy convention that really pushed the limits in what PCA has done, is doing and will do for its members. The businesses that exhibited and sponsored various speakers and functions were truly outstanding in demonstrating their commitment to Chiropractic and PCA, and that was very reaffirming, especially in terms of the changes we have been driving with the Chiropractic “family.” The list of PCA’s Strategic Business Partners and Business Members.
Speaking of driving change, please consider the following provocative questions about your relationship with your practice’s vendors:
How much do the businesses, especially vendors that call on you in your practice, support you, as well as YOUR Chiropractic profession? Are those businesses either Strategic Business Partners or “basic” Business Members of PCA? If those businesses are not members of PCA, is it possible that they are NOT genuine supporters of YOUR chosen profession?
Here’s where I am going with these questions. If businesses are not members of PCA, THEY ARE NOT SUPPORTING YOU OR YOUR PROFESSION. PERIOD. Most likely, those businesses are supporters of making money off of you and your patients. Nothing more. Nothing less. Simply an exchange of money for equipment, products or services for your business, but not necessarily your practice.
Here are two questions for you to ask every vendor that solicits business from you: Do you support me, my patients and my profession by being a Strategic Business Partner of the Pennsylvania Chiropractic Association? If yes, please thank them. If they answer “no,” what does that say about their company’s relationship with you, your patients and your profession?
Admittedly, tough questions to ask of your vendors, much less address in a meaningful way. Of course, those tough questions are no tougher than the environment in which each of you currently practices.
Take a chance the next time a vendor drops in, makes a cold call or attempts to schedule an appointment. I’ll bet you’ll find some very interesting responses from those vendors that want your business. Maybe, just maybe, you’ll also find out how much or how little they really care about you, your patients and your profession. PCA’s Strategic Business Partners and Business Members have a clearly demonstrated commitment to Chiropractic and to PCA. THOSE businesses are very deserving of your support and I encourage you to do so.
by Dr. John E. McCarrin - PCA President
